Google Play App Case Study

Family Tapestry

Family tree app built to make relationship mapping, record keeping, and visual family structure far more approachable for non-technical users.

Project Summary

Family history app focused on guided relationship mapping, visual family structure, and a friendlier way to build and revisit personal records.

Technology Stack

React Native, Expo Go (shipped to Google Play Store)

Challenge

Most genealogy platforms feel dense and technical, so this product needed a simpler onboarding flow and a clearer way to add, organise, and understand relationships.

Results Snapshot

Produced a more approachable user journey, reduced friction in family record creation, and made long-term relationship mapping easier to maintain.

Timeline

How this project was delivered

  1. Experience strategy focused on simpler family mapping and guided onboarding
  2. Tree-builder UX design for adding relatives, linking relationships, and maintaining clarity
  3. Core app implementation across family structure, editing flows, and saved records
  4. Testing, polish, and Play Store launch preparation

Enquiry

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