Starter SEO
For smaller service-business sites with a limited page set and a clear local or regional focus.
GBP 450/mo
- Technical audit and fix
- On-page optimisation (5 pages)
- Google Business Profile
- Monthly report
SEO for UK service businesses
SEO that improves visibility where enquiries are won
We provide technical SEO, local SEO, on-page optimisation, and content strategy for UK service businesses that need stronger regional visibility, clearer service-page performance, and a better standard of enquiry.
What's included
Full-service SEO across all tiers
Each retainer combines technical corrections with search-intent work, so the focus stays on the pages and locations that matter commercially rather than on ranking movement in isolation.
Technical SEO audit
Crawl analysis, Core Web Vitals, indexing issues, canonical errors, broken links, and site-speed problems are prioritised by impact and addressed with clear reporting.
On-page optimisation
Title tags, meta descriptions, heading hierarchy, keyword mapping, internal linking, and schema markup are aligned around the actual service pages and search terms that support enquiries.
Local SEO
Google Business Profile optimisation, citation consistency, review strategy, and service-area page targeting improve local visibility where nearby searches shape the quality and volume of enquiries.
Content strategy
Keyword research, topic clusters, content briefs, and landing-page planning create clearer topical coverage without filling the site with unnecessary content.
Link building
Targeted outreach focuses on relevant authority, niche context, and geography rather than low-quality link volume that adds risk without adding much value.
Monthly reporting
Ranking movement, organic traffic, conversion tracking, and next-step priorities are reported in practical language so you can see what changed and where attention should go next.
Why SEO matters now
Most business sites are invisible to search.
Strong search visibility remains one of the most durable acquisition channels available because it compounds over time instead of disappearing when budget is paused.
- 93% of online experiences start with a search engine
- 75% of users never scroll past page one
- Local SEO drives 28-50% of enquiries for trades and services
- Organic traffic compounds — ads stop the moment you pause spend
- Core Web Vitals now directly influence Google rankings
Average client result
On the right retainer, early gains usually appear in local and long-tail terms first, with stronger enquiry quality following as the site becomes clearer and more competitive.
View portfolioSEO retainer pricing
Monthly retainer tiers matched to page volume
The retainers differ by implementation depth, page coverage, and competitive context, so the scope can reflect the actual shape of the site and region you are targeting.
Growth SEO
For growing businesses with a wider service set, stronger regional competition, or a need for additional landing-page coverage.
GBP 850/mo
- All Starter inclusions
- On-page optimisation (up to 10 pages)
- Content briefs (2/mo)
- Local citation building
Most Popular
Scale SEO
For businesses targeting multiple locations, broader regional coverage, or more competitive search terms.
GBP 1,250/mo
- All Growth inclusions
- Up to 15 pages optimised
- Content production (4 pieces/mo)
- Link building outreach
- Conversion tracking setup
Authority SEO
For established sites with broader reach, heavier content requirements, and more demanding search competition.
GBP 1,750/mo
- All Scale inclusions
- 20+ page coverage
- Weekly check-ins
- Priority implementation
SEO results
Clients that grew with SEO
"Octopye built our website then took over our social media marketing and Google Ads management. The combination of a modern website with targeted advertising has transformed our plumbing business. Lead enquiries have gone through the roof."
Adam Maxwell
Owner, Prestige Flow Ltd
"We built SEO IT as a free tool specifically because we know what technical SEO means for organic growth. Our clients who use us for both the build and SEO see compound results within 90 days of launch."
Octopye Team
Octopye
SEO & Google Ads FAQ
Questions we hear from business owners every week
SEO improves organic visibility over time, while Google Ads provides immediate paid visibility. One builds longer-term search presence; the other gives faster access to demand. In practice, many businesses use both, but they serve different time horizons.
Local SEO work often shows early movement within 4-8 weeks. Broader search terms usually take longer, particularly where competition is stronger. We normally prioritise the clearest early opportunities first, then build out the more demanding work behind them.
The most common culprits are: wrong match types (too broad, attracting irrelevant searches), sending traffic to your homepage instead of a dedicated landing page, or no conversion tracking so you're flying blind. We audit all three as the first step of any Ads engagement and fix the landing page in parallel.
Page-two stagnation usually comes down to a combination of weaker page structure, lighter content, slower performance, weaker trust signals, or stronger competition. The useful next step is to identify which of those factors is actually holding the page back rather than guessing.
Usually yes. Paid search gives immediate visibility, while SEO builds a steadier organic presence underneath it. Over time, a stronger organic foundation can reduce how dependent the business is on paid acquisition alone.
Rankings built through genuine optimisation — content, technical health, backlinks — don't disappear overnight when you pause. Unlike Ads, organic results persist. That said, competitors continue improving, so pausing long-term will result in gradual decline. We're transparent about this from day one: SEO is a long-term investment, not a tap you turn off and on.
Yes. Google Business Profile visibility is often one of the most practical early wins for local service businesses. That work usually includes category review, service alignment, citation consistency, and review strategy.
More than most people think. We run a competitor gap analysis to find keywords they rank for that you don't — then target the easiest wins first. We also look for terms they're ignoring, local variations, and long-tail queries with strong intent and lower competition. Dominating a focused niche beats chasing broad terms your competitor owns.
Yes — and it's often better to take over than restart, because historical data (converting keywords, negative keyword lists, audience data) has real value. We audit the account thoroughly first, then restructure what's inefficient and build on what's working. You will always have full ownership access to your own account.
Need a clearer view of SEO scope?
Share your service mix, region, and current search challenges, and we will recommend the right SEO retainer for the way your enquiries need to be found.
Request SEO Review